JT Root - Certified Nutrition Coach

20+ Years of Transformative Wellness Expertise

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My Wellness Roots

My wellness journey began more than 25 years ago - not in a classroom, but in the trenches of my own health challenges. 

 

Chronic fatigue. Brain fog. Mood imbalances that conventional medicine couldn't explain, much less resolve. That frustration launched three decades of obsessive research, self-experimentation, and real-world exploration into whole nutrition, natural healing, and evidence-based supplementation.
 

In 2025, I formalized that journey by becoming a NASM (National Academy of Sports Medicine) Certified Nutrition Coach. While those certifications don't define my expertise, they validate decades of lived experience and thousands of hours studying nutritional neuroscience, brain health supplements, mood optimization, and healthy aging.
 

Today, as a wellness educator and co-founder of Numi Naturals, my commitment is simple: bridge the gap between ancestral wisdom and modern nutritional science, empowering you to reclaim cognitive function, emotional balance, and vitality in a dopamine-depleted modern digital world.
 

This isn't theory. This is lived experience.

JT Root / Founder

From Creative Strategist to Wellness Architect

JT's career began in the intersection of marketing, ethical media production, and immersive visual art performance - fields that demanded peak cognitive function, creative problem-solving under pressure, and the ability to sustain mental calm in the eye of high-stress events. It was during these years that a critical realization emerged: the tools for optimizing human performance weren't in productivity hacks or stimulants, but in understanding and optimizing the fundamental biology of how our brains work.

Over 25 years, JT has:

Specialized in neurotransmitter support, with deep focus on dopamine restoration and serotonin balance for people struggling with motivation, mood, and mental clarity

Built expertise in cognitive optimization through natural supplementation, nootropic stacking, and strategic micronutrient protocols tested in real-world, high-pressure environments

Developed natural support strategies for cannabis cessation, helping people rebuild their brain chemistry during major life transitions

Explored the intersection of ancestral wisdom and modern science, integrating insights from Ayurveda, Traditional Chinese Medicine, and functional nutrition with evidence-based supplementation research

Experimented extensively with biohacking approaches, including mindfulness meditation, circadian optimization, stress physiology, and recovery protocols for digital overstimulation

Areas of study focus

• Cognitive Optimization

• Neurotransmitter Focus

• Functional Nutrition

Professional Credentials

JT's approach has always been practitioner-first: test rigorously on himself, understand mechanisms deeply, then share what actually works. The certifications formalize 25 years of intensive self-study with clinical frameworks for effective teaching.

NASM Certified Nutrition Coach (CNC)
Training in macro and micronutrient optimization, supplement science, and personalized nutrition planning for brain health and mood support.

NASM Certified Wellness Coach (CWC) - currently completing
Coaching methodology that blends behavioral psychology, stress management, sleep science, and lifestyle design for lasting wellness.

Stays current with:

The latest research on dopamine-serotonin pathways and neurotransmitter function

New developments in cognitive health supplements and nootropics

Breakthroughs in longevity science and healthy aging interventions

The growing crisis of digital overstimulation and its impact on brain health

Newest discoveries, tools and technologies for optimizing overall wellness like biofeedback tracking

PASSIONATE ABOUT PERSONAL WELLNESS EMPOWERMENT!

Philosophy: Knowledge Is Power

His approach rests on one belief: real wellness requires understanding, autonomy, and evidence-backed choices.

"We're living through an unprecedented assault on our brain chemistry. Digital devices hijack our dopamine systems. Processed foods starve us of essential nutrients. Chronic stress burns through neurotransmitters faster than we can rebuild them. The result? Epidemic levels of brain fog, mood disorders, motivation loss, and cognitive decline." ~JT Root

Why Numi Naturals exists:

Twenty-five years of research revealed a troubling pattern: the supplement industry prioritizes marketing over mechanisms, claims over evidence, profit over proof. Most brands ask you to trust their label. Most customers have no way to verify what they're actually consuming.
 

Numi Naturals solves that transparency gap. The QR-linked Certificate of Analysis on every bottle isn't a marketing feature. It's the baseline standard the industry should have always had.

As both a certified coach and founder, JT maintains editorial independence. Every article follows these principles:

Evidence-based: If it's not backed by research, it doesn't make the cut

Honest: Building a brand our customers can verifiably trust

Transparent: Clear about what works, what doesn't, and what we still don't know

Education-first: Written to help you make informed decisions, while showing how some of our ingredients could help

This dual role creates a unique advantage: deep knowledge of nutritional science paired with real-world understanding of what it takes to create supplements that actually work.

CONTACT US

Have a question?

Contact us anytime, we endeavor to answer all inquiries within 24 hours on business days. Happy to answer your questions.