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COA Gap Index · version 0.2 · 26 September 2026

Third party tested? 3 of 50 top-selling saffron and NMN supplements let you check

We took the top-ranked saffron and NMN supplements in Amazon's best-seller results and checked each one on its brand's own website. Of the 50 we could check, 41 say they are third party tested. 11 publish a certificate of analysis a shopper can open. 3 let you match that certificate to the lot number printed on your bottle.

Third party tested is printed on most supplements sold in the United States. It tells you someone outside the company ran a test. It doesn't tell you whether you can see the result, or whether the result is for the batch you bought.

The COA Gap Index measures that gap on the products people actually buy. Every row records what a shopper could open on a stated date, and the full dataset is free to download and reuse.

What are the key figures?

41 of 50 best-selling saffron and NMN supplements say third party tested. 11 publish a certificate. 3 let you match it to your lot.Five bars narrowing from left to right. 60 top-ranked products in Amazon best-seller results, 30 saffron and 30 NMN. 50 had a brand website that could be checked. 41 say third party tested (saffron 20, NMN 21). 11 publish a certificate a shopper can open (saffron 3, NMN 8). 3 let a shopper match that certificate to the lot on the bottle (saffron 1, NMN 2). Source: Numi Naturals COA Gap Index version 0.2, checked 26 September 2026.COA GAP INDEX · VERSION 0.2 · 26 SEPTEMBER 2026They say third party tested. Can you check?Top-ranked saffron and NMN supplements in Amazon’s best-seller sort, each checked on its own brand website.best-sellers in the sample30 saffron · 30 NMN60have a brand website that could be checked8 had no website · 2 not scored50say third party testedSaffron 20 · NMN 2141publish a certificate you can openSaffron 3 · NMN 811let you match it to the lot on your bottleSaffron 1 · NMN 23Source: Numi Naturals, COA Gap Index v0.2, numilove.com/pages/coa-gap-index. CC BY 4.0.Each result records what a shopper could open on the brand’s website on 26 September 2026. It is not a safety rating.
60 top-ranked products in Amazon best-seller results on 26 September 2026, 30 saffron and 30 NMN, each checked on the brand's own website. 8 had no website and 2 could not be scored, so percentages use the 50 that were checked. Download this chart as an image.

Which best-sellers let you match a certificate to your bottle?

3 of the 50: Nootropics Depot, partiQlar and Renue By Science. Each one lists its reports by lot or batch number, so a shopper can start from the number printed on the bottle and open the report for that batch.

Nootropics Depot lists 10 saffron lot numbers on the product page, each linked to a signed report. partiQlar keeps a list of batch reports on its quality page and tells readers to match the number on the bottle. Renue By Science shows the batch now shipping on the product page, with its reports, and lists earlier batches on a testing page.

Even these 3 don't publish everything. Only the Nootropics Depot report includes a separate identity test, and it has no microbiology. partiQlar's latest report measures NMN and nothing else. The detail is in the certificate table below.

What do the published certificates actually show?

A certificate is only as useful as what it measured. Each of the 11 certificates was read for six things: whether it names a lot, whether it has an identity test, whether it reports a measured amount of the main ingredient, whether it covers heavy metals and microbiology, and whether it shows the laboratory's accreditation number.

7 of the 11 report a measured amount of the main ingredient. The other 4 don't: one gives the saffron amount as “Quantity by Input”, a figure calculated from the batch records rather than measured; one records NMN potency only as “Pass”; and two report contaminants but no amount at all.

Only 1 certificate has a separate identity test, the check that the ingredient is really saffron or NMN. One NMN certificate is titled “Identity by HPLC” but reports only the amount. 2 name no lot, so no shopper can tie them to a bottle. 5 show no accreditation number for the laboratory. One was prepared by the brand's own quality team, and one comes from a laboratory the brand's own site says was set up to test its products.

Two findings stood out. On one NMN product page, the link labeled “View Certificate of Analysis” opens a manufacturer's report for NMNH, a different compound. Another NMN brand's metals and microbiology report is headed “Preliminary Results Only”.

What each published certificate shows · 11 certificates · read 26 September 2026
Brand Names a lot Identity test Main ingredient measured Heavy metals Microbiology Accreditation number shown What it reports
Pure Micronutrients
Saffron · report dated 2025-07-28
Yes, 2507005 No No Yes Yes No Saffron extract amount given as 'Quantity by Input' (calculated from batch records), not measured. Issued by Brand's own quality team; no laboratory named.
Nootropics Depot
Saffron · report dated 2026-07-20
Yes, SAFCS1072026 Yes (HPTLC) Yes Yes No Yes (PJLA 113861) Safranals 0.843 mg/capsule (spec at least 0.3); crocins 2.44 mg/capsule (spec at least 2.2), by HPLC. Issued by Omnient Labs (the brand's site says the lab was started to test for Nootropics Depot).
Luma Nutrition
Saffron · report dated 2026-01-12
No No No Yes (lead only) Yes No (badge only) No saffron active reported; contaminants only. Issued by Light Labs (web results page).
partiQlar
NMN · report dated 2026-06-16
Yes, 23735-114574 No Yes No No No NMN 101.3% of specification (92.5 to 107.5%) by HPLC. Issued by Certified Laboratories, Burbank CA.
Renue By Science
NMN · report dated 2026-09-04
Yes, 072827576 No Yes Yes Yes Yes (PJLA 86258) NMN 504 mg per 0.5 g against 500 mg, by HPLC. Issued by Colmaric Analyticals, St. Petersburg FL.
Double Wood Supplements
NMN · report dated 2025-02-07
Yes, 2405203 No No No No Yes (PJLA 86258) NMN potency reported as 'Pass' against 250 mg per serving, no number. Issued by Colmaric Analyticals, St. Petersburg FL.
ProHealth
NMN · report dated 2025-12-11
Yes, 2509140 No Yes No No Yes (93153) NMN 1,078.13 mg per 2 capsules against 1,000 mg claimed, by HPLC. Issued by Brighton Laboratory, Las Vegas NV.
OMRE
NMN · report dated 2026-05-11
No No Yes Yes Yes No NMN 267.73 mg per capsule against 250 mg, by HPLC. Issued by Certified Laboratories, Burbank CA.
Toniiq
NMN · report dated 2026-05-16
Yes, 26110N113 No Yes Yes Yes No NMN 1,483.53 mg per 2 capsules against at least 1,200 mg, by HPLC. Issued by Certified Group, Tustin CA.
Transparent Labs
NMN · report dated 2026-06-04
Yes, 26050541 No No Yes Yes Yes (PJLA 75696) No NMN assay on the report; heavy metals, microbiology and capsule weight only. Issued by Summit Nutritional Laboratories.
THEREXA
NMN · report dated 2025-11-21
Yes, 2025102701 No Yes Yes Yes Yes (77504, metals and microbiology report) NMN 1,088 mg per 2 capsules against 1,000 mg, by HPLC. Issued by Qalitex, Irvine CA (assay); Analytical Resource Laboratories, Lehi UT (metals, microbiology).

Brand names link to the certificate that was read. Where a brand publishes several reports, the most recent one for the product was read.

Which brands are in the index, and what did each one show?

Every result below records what a shopper could open on the brand's website on 26 September 2026. It is not a finding that a brand doesn't test its products, and it is not a safety rating. Several brands marked claim only describe detailed testing programs and publish no document a reader can open, which is exactly the gap being measured.

Brands were not contacted before publication. Any brand can send a correction, and confirmed corrections are logged at the foot of this page.

Saffron supplements, 30 best-sellers

COA Gap Index v0.2 · saffron · checked 26 September 2026
Brand Says third party tested Certificate you can open Lot match possible Result What was observed
SAPHIRE HAPPY CHEWS
Amazon best-seller rank 1
Yes No No Claim only Product page says every batch is third party tested for purity. No certificate, lot lookup or request process found.
Pure Micronutrients
Amazon best-seller rank 2
Yes Yes No Certificate, no lot match A certificate image on the product page names lot 2507005. It was prepared by the brand's own quality team, names no laboratory and gives the saffron amount as 'Quantity by Input', a figure calculated from batch records rather than measured. Heavy metals and microbiology are included.
JoySpring
Amazon best-seller rank 5
Yes No No Claim only A '3rd Party Tested' badge sits in the product page's standard badge row. No certificate or request process found.
Nutricost
Amazon best-seller rank 6
Yes No No Claim only Product page says third party tested by an independent lab. No certificate, lot lookup or request process found.
Micro Ingredients
Amazon best-seller rank 7
Yes No No Claim only The claim sits in the product description. The FAQ says products are tested for heavy metals and microorganisms, and asks for a lot number only to confirm country of origin. No certificate published or offered.
BrainMD
Amazon best-seller rank 8
No No No No claim, no certificate No testing claim on the product page. The brand's quality page says only selected products are verified by an outside laboratory, and this product isn't listed there. It says every finished product is released with a manufacturer certificate. None is published.
Wild & Organic
Amazon best-seller rank 9
No No No No claim, no certificate No testing claim found. The only 'tested' wording on the page is 'not tested on animals'.
Life Extension
Amazon best-seller rank 10
No No No No claim, no certificate No third party testing claim for this product. A quality seal on the page covers lutein and zeaxanthin, not saffron. The site says a certificate summary is available on request.
SOLARAY
Amazon best-seller rank 11
No No No No claim, no certificate Testing is described as in-house. The third party wording on the site refers to facility certification, not to testing this product. No certificate a shopper can open.
GOJOY NATURALS
Amazon best-seller rank 12
Yes No No Claim only 'Third party tested' appears in blocks that run across the site. The FAQ says every batch goes to an independent lab, which isn't named. No certificate published or offered.
Vimerson Health
Amazon best-seller rank 13
Yes No No Claim only Product page says every batch is 3rd-party tested for heavy metals and microbes. No certificate, lot lookup or request process found.
GZ HAOYUAN
Amazon best-seller rank 14 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found. The product appears only on Amazon and other retailers.
Sports Research
Amazon best-seller rank 16
Yes No No Claim only 'Third Party Tested' badge on the product page, and the FAQ says all products are third party tested. No certificate, lot lookup or request process found.
Welvigor
Amazon best-seller rank 17 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found. welvigor.com does not resolve.
NEVISS
Amazon best-seller rank 18
No No No No claim, no certificate The brand site doesn't list this product. A different saffron product there mentions a '3rd-party tested facility', which describes the facility rather than a product test. No certificate found anywhere on the site.
THORNE
Amazon best-seller rank 19
Yes No No Claim only Product page says the product is third party tested and certified. The quality page links facility certificates only. No certificate for the product or its lot found.
Clean Nutraceuticals
Amazon best-seller rank 20
Yes No No Claim only Product page says every batch is independently verified for purity and potency. No certificate, lot lookup or request process found.
NUTRAHARMONY
Amazon best-seller rank 22
Yes No No Claim only Product page says third party lab tested, and mentions ISO 17025 laboratories without naming one or showing a report. No certificate found.
CFILIHTC
Amazon best-seller rank 23 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found.
DORADO NUTRITION
Amazon best-seller rank 25
Yes No No Claim only The product description says 'our supplements' are third party independently tested. No certificate found.
Nootropics Depot
Amazon best-seller rank 26
Yes Yes Yes Lot matched Ten lot numbers are listed on the product page, each linked to a signed report. The current report (lot SAFCS1072026, 20 July 2026) includes an identity test and measured safranal and crocin against specification, plus heavy metals, but no microbiology. The issuing lab, Omnient Labs, was started to test for Nootropics Depot, according to the brand's own site.
Triquetra Health
Amazon best-seller rank 28
Yes No No Claim only Product page says 'Rigorously Third-Party Tested'. No certificate or request process found.
NutriRise
Amazon best-seller rank 29
Yes No No Claim only The product FAQ says every batch is third party tested. No certificate published and no request process stated.
Natural Factors
Amazon best-seller rank 31
Yes No No Claim only No claim on the product page itself. The site's Purity page, linked from it, names an outside certification program. No certificate published.
Drops Of Nature
Amazon best-seller rank 32 · Amazon listing linked
Not scored Not scored Not scored Not scored A website under this name sells a different product and doesn't list the saffron drops. It could not be confirmed as the Amazon brand's site, so the row isn't scored.
BudLive
Amazon best-seller rank 35 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found. Only the Amazon storefront and resellers.
Better Alt
Amazon best-seller rank 36
Yes No No Claim only A generic '3rd Party Lab Tested' badge sits near Add to Cart, scored as a site-wide claim. No certificate found.
Hello Bloomwise
Amazon best-seller rank 37
Yes No No Claim only A site-wide banner and a product badge say 3rd party tested. The closest product on the site to the Amazon listing was checked. No certificate or request process found.
NEUROBELLA
Amazon best-seller rank 42
Yes No No Claim only The product FAQ says every batch is third party tested. No certificate published.
Luma Nutrition
Amazon best-seller rank 43
Yes Yes No Certificate, no lot match The linked testing page shows a lab results panel dated January 2026 with lead and microbiology only. No saffron amount, no identity test and no lot number, so a bottle can't be matched to it.

NMN supplements, 30 best-sellers

COA Gap Index v0.2 · NMN · checked 26 September 2026
Brand Says third party tested Certificate you can open Lot match possible Result What was observed
Micro Ingredients
Amazon best-seller rank 4
Yes No No Claim only The product description says third party lab tested for purity, safety and potency. The FAQ narrows that to heavy metals and microorganisms. No certificate published or offered.
Nutricost
Amazon best-seller rank 5
Yes No No Claim only Product page says 3rd party tested by ISO-accredited laboratories. No certificate, lot lookup or request process found.
partiQlar
Amazon best-seller rank 7
Yes Yes Yes Lot matched A quality page lists six batch reports and tells shoppers to match the lot on the bottle. The latest (June 2026) measures NMN at 101.3% of specification. It has no identity, heavy metals or microbiology results, and the customer named on it is another company, Icelandirect, Inc.
Genex Formulas
Amazon best-seller rank 8
Yes No No Claim only The image labelled a certificate is a brand-made summary graphic that names no laboratory, lot or date, so it isn't counted as a certificate. It invites shoppers to send a message for their batch's certificate.
Renue By Science
Amazon best-seller rank 9
Yes Yes Yes Lot matched The product page shows the batch now shipping with its reports, and a testing page lists earlier batches. The current report (4 September 2026) measures 504 mg of NMN against 500 mg, with heavy metals and microbiology, and shows an accreditation number. No separate identity test.
ZenUP
Amazon best-seller rank 12
No No No No claim, no certificate No testing claim, certificate or request process found.
Double Wood Supplements
Amazon best-seller rank 13
Yes Yes No Certificate, no lot match The independent report (February 2025, lot 2405203) records NMN potency only as 'Pass', with no number. The product page's 'View Certificate of Analysis' link opens a manufacturer report for NMNH (dihydronicotinamide mononucleotide), a different compound. One lot's documents only, no lot lookup.
Etta Vita
Amazon best-seller rank 14
Yes No No Claim only Product page says each batch is tested by an independent lab and the certificate is available on request. The certifications page says 'We're working on getting these'. None published.
ProHealth
Amazon best-seller rank 15
Yes Yes No Certificate, no lot match A link labelled 'Certificate of Authenticity' opens one lot's report (December 2025): 1,078 mg of NMN against 1,000 mg claimed, with an accreditation number. Potency only, with no identity, heavy metals or microbiology. No lot list or lookup.
BulkSupplements
Amazon best-seller rank 16
Yes No No Claim only No claim on the product page. The About page says each supplement is tested by a 3rd party lab. No certificate or request process found.
Black Forest
Amazon best-seller rank 17
No No No No claim, no certificate No third party testing claim on the product page. A certificate page exists but isn't linked from the product page and shows a report for a different product. No NMN certificate.
OMRE
Amazon best-seller rank 18
Yes Yes No Certificate, no lot match The product page opens a certificate image (May 2026): 267.73 mg of NMN per capsule against 250 mg, with heavy metals and microbiology. No lot or batch number appears on it. The brand's certificate page invites a batch number search, but no search box was present.
Toniiq
Amazon best-seller rank 19
Yes Yes No Certificate, no lot match Two linked files cover one lot, 26110N113, although one file name carries a different lot number. The lab report (May 2026) measures 1,483.53 mg of NMN per 2 capsules against a 1,200 mg minimum, with heavy metals and microbiology. Only this one lot is published.
NUTRAHARMONY
Amazon best-seller rank 21
Yes No No Claim only The claim sits in a collapsed section of the product page. No certificate or request process found.
Cata-Kor
Amazon best-seller rank 24
Yes No No Claim only Product page says every batch is tested and the certificate is available on request. The site's certificate library has no report for this NMN powder.
NOW
Amazon best-seller rank 27 · Amazon listing linked
Not scored Not scored Not scored Not scored The product page returned a bot challenge instead of the page, so nothing was recorded. Not scored.
Enprotess
Amazon best-seller rank 30 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found. A multi-brand NMN store no longer lists it.
Life Extension
Amazon best-seller rank 31
No No No No claim, no certificate The product FAQ describes batch testing and says a certificate is available by phone. It doesn't say the testing is third party. No certificate online.
Ascuoli
Amazon best-seller rank 33 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found. The matching domain shows a multi-brand store that doesn't list this brand.
CFUKING
Amazon best-seller rank 34 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found.
DNCDTYY
Amazon best-seller rank 37 · Amazon listing linked
Not scored Not scored Not scored No brand website No brand-owned website found. The Amazon title says third party tested, but only brand websites were scored.
Yesnap
Amazon best-seller rank 39
Yes No No Claim only Product page says every batch is third party tested for purity. More than one storefront uses this brand name, and which one the Amazon brand runs couldn't be confirmed. No certificate on either.
Thinbi
Amazon best-seller rank 41
Yes No No Claim only Product page says every batch is independently tested. No certificate published or offered.
Transparent Labs
Amazon best-seller rank 43
Yes Yes No Certificate, no lot match The testing page lists NMN certificates by product name and date (June and February 2026). Each names its lot, but you can't look one up by the lot number on your bottle. The reports cover heavy metals and microbiology, with an accreditation number; there's no NMN amount and no identity test.
Totaria
Amazon best-seller rank 49
No No No No claim, no certificate The brand site doesn't list this product. No testing claim for it, no certificate library and no request process found.
THEREXA
Amazon best-seller rank 51
Yes Yes No Certificate, no lot match The product page links two reports for one lot, 2025102701. The assay (November 2025) measures 1,088 mg of NMN against 1,000 mg; its file is titled 'Identity by HPLC' but it reports the assay only. The heavy metals and microbiology report is headed 'Preliminary Results Only'. One lot published, no lookup.
Codeage
Amazon best-seller rank 55
Yes No No Claim only Product page says every batch is independently tested and NSF certified. The brand's help center says certificates are not shared with the public.
MAAC10
Amazon best-seller rank 56
Yes No No Claim only Product page says each batch has independent lab testing for heavy metals and microbial purity. No certificate found.
NaturaLife Labs
Amazon best-seller rank 57
Yes No No Claim only No claim on the product page. The site-wide FAQ says every batch is tested in the United States. No certificate published or offered.
Nutratology
Amazon best-seller rank 60
Yes No No Claim only The brand site's only NMN product is a different, Canadian-made version, and its page returned 'not found'. Third party testing is claimed across the site. No certificate or request process found.

Brand names open the page that was checked, or the Amazon listing where there was no brand website. Links are marked nofollow, the convention for an audit, and carry no judgment about the site.

Download the dataset, CSV

How were the 60 products chosen and checked?

The sample is what shoppers are shown first. On 26 September 2026, Amazon.com was searched for saffron supplement and NMN supplement, sorted by Best Sellers, and the first four pages of results were saved. Sponsored placements were removed. Products that don't contain saffron or NMN, including listings sold as NMN alternatives and pet products, were excluded. The first 30 unique brands in each search were kept, one product per brand, its highest-ranked listing.

Each product was then checked on the brand's own website, never on Amazon. Three things were recorded. Does the product page, or a quality page linked from it, say third party tested or independently tested? Can a certificate of analysis be opened without a login, an email form or a chat? And can a shopper start from the lot number on the bottle and reach the report for that lot?

When nothing was found, the search followed a fixed path and was recorded: the product page and its links, the header and footer, the site's own search, and the usual addresses for certificate pages. The time allowed for each brand was capped, so every brand got the same search.

Every certificate found was then read for its lot, identity test, measured amount of the main ingredient, heavy metals, microbiology, laboratory and accreditation number. No products were bought and no laboratory tests were run.

How reliable are these figures?

50 products is a sample, so each percentage has a margin. At 95% confidence, the true share claiming third party testing is between 69% and 90%. The share publishing a certificate is between 13% and 35%, and the share allowing a lot match is between 2% and 16%. Even at the top of that last range, most best-sellers don't let a shopper check their own bottle.

20 of the 60 rows were checked a second time without sight of the first result, and every certificate was read twice. The two checks agreed on 57 of 60 recorded answers, or 95%. The 3 disagreements were settled by opening the pages again. One claim had been missed because it was written as 3rd party. After that, every product recorded as making no claim was searched again, and one more claim was found.

Who ran this, and what is the competing interest?

Numi Naturals ran it. We sell a saffron supplement, Saffron360, and an NMN supplement, NMN360, so this is a plain conflict of interest rather than a footnote.

Three things were done about the conflict. The sample comes from Amazon's own ranking rather than our choice of brands. No Numi product is in it: Saffron360 appeared in the saffron results only as a paid placement, which the method excludes. The method, every row and the raw data are published so anyone can redo the work.

Our own certificates don't pass all five basics either. The Saffron360 report confirms identity but doesn't measure the saffron amount. The NMN360 report measures NMN at 533 mg against the 500 mg on the label but has no separate identity test. Both name the lot and include heavy metals and microbiology.

Which limitations does this version carry?

Amazon personalizes results, so another shopper on the same day may see a slightly different order. The results were captured from a signed-in US account and the saved lists are kept with the data. The ranking reflects Amazon's Best Sellers sort on the day it was captured, not total sales.

For 5 brands the exact Amazon product couldn't be matched on the brand's website; 3 don't list it at all. For those, the brand's site-wide statements were scored, and each is flagged in the data. 4 brands appear in both categories and are counted once in each.

A website can change between the check and the reading. Brands add certificate pages and sometimes remove them, which is why every row carries its date and why the plan is to recheck every quarter on the same method.

The COA Gap Index doesn't test whether a published certificate is accurate. It records what a shopper can see.

How can this data be used and cited?

The data and charts are published under a Creative Commons Attribution 4.0 license. You can reuse, chart and republish them, including commercially, as long as you credit the source.

Numi Naturals. COA Gap Index, version 0.2: certificate of analysis availability for 60 best-selling saffron and NMN supplements. 26 September 2026. CC BY 4.0. https://numilove.com/pages/coa-gap-index

For journalists. Of 50 best-selling saffron and NMN supplements checked on their own websites on 26 September 2026, 41 say they are third party tested, 11 publish a certificate of analysis and 3 let a shopper match it to the lot on the bottle. None of the 11 published certificates covers all five basics a shopper would expect. The method, every row and the data are on this page.

Questions, data requests and corrections: hello@numilove.com

What has changed, and what has been corrected?

Common questions about certificates and lot numbers

Does third party tested mean a certificate of analysis exists?

Not on its own. Of the 50 best-selling saffron and NMN supplements checked, 41 say third party tested on their own website, and 30 of those 41 publish no certificate a shopper can open. The phrase says who ran a test. It doesn't promise the report reaches you.

Which best-selling saffron and NMN supplements let you match a certificate to your lot?

3 of the 50: Nootropics Depot, partiQlar and Renue By Science. Each lists reports by lot or batch number, so a shopper can start from the number on the bottle and open the report for that batch.

How were the products chosen?

From Amazon.com search results for saffron supplement and NMN supplement, sorted by Best Sellers on 26 September 2026. Sponsored results were removed, products that don't contain saffron or NMN were excluded, and the first 30 unique brands in each search were kept, one product per brand. Each product was then checked on the brand's own website.

What do the published certificates actually show?

Less than most shoppers would assume. Of the 11 certificates, 4 don't report a measured amount of the main ingredient, 1 includes a separate identity test, 2 name no lot and 5 show no laboratory accreditation number. None covers all five basics: a named lot, an identity test, a measured amount, heavy metals and microbiology.

Does a low result mean a brand doesn't test its products?

No. A result records what a shopper could open on the brand's website on one date. A brand may test every batch and simply not publish the report. The gap being measured is between the claim and the paperwork a buyer can see, not between the claim and the laboratory.

Why are some best-sellers not scored?

8 of the 60 had no brand-owned website that could be found. One site couldn't be confirmed as the Amazon brand's own, and one returned a bot challenge instead of the page. Those 2 are listed in the data and left out of every percentage.

How reliable are the figures?

The sample is 50 products, so each percentage carries a margin. At 95% confidence, the share claiming third party testing is between 69% and 90%, the share publishing a certificate between 13% and 35%, and the share allowing a lot match between 2% and 16%. 20 of the 60 rows were checked a second time without seeing the first result, and the two checks agreed on 57 of 60 recorded answers.

Who ran this audit, and what is the competing interest?

Numi Naturals ran it, and JT Root is the named author. Numi sells a saffron supplement and an NMN supplement, which is a competing interest. No Numi product was among the 60 sampled, the method and every row are published, and the data is free to reuse so anyone can check the work.

Is a certification seal the same as a certificate of analysis?

A seal and a certificate answer different questions. A seal reports on a product line over time and appears on the label. A certificate of analysis reports on one batch and should name it. A seal is a useful signal, and it won't tell you what was measured in the bottle you're holding.

Can I use this data, and how do I cite it?

Yes. The data and charts are published under CC BY 4.0, so you can reuse them with credit. Cite it as: Numi Naturals. COA Gap Index, version 0.2. 26 September 2026. https://numilove.com/pages/coa-gap-index. The full dataset is a CSV download on this page.